With the aim of increasing wet sales, Birmingham-based design, branding and marketing company, Keane Brands, has recently completed a back-bar revamp for Jim Thompson’s Brighton venue.
Designer Alyson Merrifield introduced zoning and merchandising to the back-bars to emphasise the product range, with lightboxes behind the bar providing a versatile way of promoting special offers. Display shelving is compartmentalised and illuminated to display the bar’s range of spirits. The revamp has used Jim Thompson’s colour palette of reds and purples and also used the inaccessible top shelves to display some of the ornamental artefacts for which the bar is known.
Further back-bar revamps are planned for other Jim Thompson’s sites across the country.
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